A career in creative work has two halves: the craft, and the business that grows up around it.
Diner Agency exists so that our talent only has to carry one of them.
We are a North American talent management company for creatives, creators, artists and performers, and for ten years we have handled the deals, contracts, collections and long-term strategic planning while the people we represent build a body of work — and, with us, a business that lasts.
You make the work.
We build the business.
Built for the long term.
Much of the talent economy runs on single transactions — a post, a fee, a handoff — and the careers built on them tend to last exactly as long as the platform does.
Diner Agency was founded on a different view: creatives, creators, artists, and performers are building businesses, and management should match.
We represent talent across North America — influencers and creators, recording and performing artists, visual artists, hosts and personalities. For each of them, we take full responsibility for the commercial, legal, and administrative side of the career, and for the plan that decides where it goes next. That includes the partnerships and revenue lines that don't exist yet, not just the ones that arrive in the inbox.
Brands working with us get the same standard. We bring senior judgement to influencer marketing, from choosing the right partner through to measuring what it delivered, and we are direct about what will and won't work.
Our Way of Working
What Management Means Here
Positioning Before Promotion
Every engagement starts with the talent's character archetype: who they are on screen, what they stand for, and where that earns them a place.
Outreach follows from the positioning, not the other way around.
Original Content Series
We develop recurring social series with our talent so their channels have a point of view and a reason to return, not just a schedule. Series produce the audience data and the creative proof that brands buy against and consumers come to trust and follow.
Proactive Sales Support
We do not wait for the inbox. Diner runs outbound outreach to the brand partners our talent should be working with, and qualifies and negotiates the inbound opportunities that arrive.
Revenue That Diversifies
Brand partnerships are one line. We build the others — licensing, live and hosted work, film and television, books and online publishing, product, consulting, performance — so that no client's income depends on a single platform's algorithm.
The business, handled
Contracts, negotiation, invoicing, collections and the administrative load that comes with them are managed in-house.
Our talent see the outcome, not the paperwork.
Diner Agency
For Talent
Diner represents creatives, creators, artists and performers, and the relationship begins well before the first deal.
We start with the person: their character archetype, the categories they can credibly own, and the version of the career that is worth building toward. From there, we develop the content, the positioning and the partnerships that move them in that direction, and we keep developing them as the career changes shape.
That work is continuous. We are in the creative process with our talent, developing series, shaping how they show up in each category, and preparing them for the rooms and the opportunities that come next. We go out and find the partners, the platforms and the revenue lines they should have, rather than waiting for them to appear. And we carry the commercial and legal side of the career so that none of that development is interrupted by it.
Our talent come to us with an audience and a craft. Together, over years, we build the career and the business around it.
For brands
Brands come to Diner for the talent and for the judgement behind it. Our roster and our wider network includes creators, musicians, hosts, and visual artists, with film, music, and television talent available on request.
Beyond the roster, we consult on influencer marketing strategy and campaign approach, and provide senior and executive leadership support to agencies and brands who are in need of over 15 years of bleeding-edge expertise in influencer and endorsement marketing.
A community, not just a client list.
Where the work gets seen.
Most talent is hired from a screen. Diner puts ours in a room.
We host the events where North America's marketing, creator and artist community actually meets: mixers programmed and performed by our talent, classes taught by them in dance, cooking and comedy writing, and gallery exhibitions of our artists' work. The people who book talent are in the audience, and the talent is on the floor doing what they do best.
For brands that want more than a seat in the crowd, we build closed-door experiences around a single talent's craft and invite a small group to take part. A choreographer running a session for a marketing team. A chef cooking a founder's dinner. An artist walking a private group through the work.
Relationships that start there start as working relationships, not proposals.
Jack Harding
Founder, President
Jack Harding is a serial entrepreneur with multiple exits behind him. Alongside the businesses he has founded and sold, he has grown and scaled companies in publishing, consumer technology, automotive, food and beverage, and the charitable sector.
He started Diner Agency ten years ago with a clear read on where entertainment was going: an online presence was no longer an option for a creative career, it was a requirement, and the people building those careers needed management that understood both the platforms and the business. Since then, Diner has helped generate tens of millions of dollars in sales and opportunities for the talent it represents.
That background matters to the people Diner manages. An entrepreneur knows how to start a business, run it and grow it, and brings that judgement to every decision about a client's career — the deals to take, the ones to pass on, and the lines of revenue that don't exist yet.
A Selection of Our Clients
This is just a small sampling of the brands and businesses we've partnered with on behalf of our clients. To learn more about the work we've done with these clients, contact us.
A Selection of Our Talent
Additional talent across film, music and television is available on request.